solutions · 06/08
Google Ads and performance marketing
In most ad accounts the problem is not the budget but measurement: nobody knows which click brought a customer, so money flows to irrelevant searches. We fix measurement first and then rebuild the account around the data.
Who it is for
- Businesses spending on Google Ads without being sure of the results
- Companies that handed their account to an agency and feel they lost control
- Advertisers launching for the first time who want to set it up right
- Teams that want a stronger link between ads and landing pages
What problem it solves
What account audits find most often:
- a.Conversion tracking is missing or counts the wrong event.
- b.Search terms are not reviewed and irrelevant searches eat the budget.
- c.Ads point to the home page and visitors cannot find what they were looking for.
- d.Automatic recommendations are applied without review and the account structure falls apart.
What you get
- An account audit report and a prioritised fix list
- A setup plan for conversion and call tracking
- A campaign and keyword structure proposal
- Negative keyword lists
- Landing page recommendations and a monthly report template
Process
- 1
Access and audit
With read access, I map where the spend is going.
- 2
Fixing measurement
We connect conversion tracking to the right events.
- 3
Restructure
We reorganise campaigns, keywords and ads based on data.
- 4
Landing pages
We match the promise of the ad with the content of the page.
- 5
Follow-up
We review search terms and conversions regularly and tune the account.
Where the experience comes from
At PNZ Medya we set up and manage clients' Google Ads accounts, and at Entrobase we are building ad analysis as a product module. On both sides, finding wasted clicks is the first step.
Frequently asked questions
Do you take over our account?
In consulting the account stays with you; I audit, plan and guide your team or agency. If you want the account fully managed, that is possible through PNZ Medya's ads management service.
What budget should we start with?
It depends on the sector, competition and goal. At the end of the audit we propose a starting point based on your existing data.
Is it only Google Ads?
The focus is Google Ads, but the measurement and landing page recommendations apply to other ad channels too.
other solutions
- 01
Building and leading a software team
A small, fast software team that ships, with the right roles from day one.
- 02
Software project and product management
Planning the road from idea to MVP, and from MVP to a product people use.
- 03
AI product development and AI integration
Adding AI to your product and workflow where it genuinely helps.
- 04
SEO and visibility in AI search (GEO)
Being findable on Google and in AI answers from ChatGPT, Gemini and others.
contact
What do you need help with?
Describe your situation in a few sentences and we will pick the right topic and a time to talk.