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Notes from the field.

Writing on leading teams, entrepreneurship and AI, drawn from work I have done.

1 October 2026 · 6 min read

What AI site builders can and cannot do

Building a website from a single sentence is now possible. But 'the site is ready' and 'the site is doing its job' are not the same thing. I have tried to separate where AI site builders are strong from where they still need a person.

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24 September 2026

Running an agency and a product under one roof

An agency delivers to clients every month; a product can grow for months without delivering anything to anyone. The most important thing I learned running both under one roof is to accept that they run on two different clocks.

4 min read

15 September 2026

Managing a small software team: roles, rhythm and decisions

A five-person team is not a shrunken fifty-person company. What speeds up a small software team is not new tools but clear roles, a clear weekly rhythm and clear decisions.

5 min read

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